August 19, 2017 all-day

using mens clothing (pants) for womens wear; creating simple, comfortable clothing that was nonetheless elegant; making dramatic use of costume jewelry (especially ropes of pearls);and popularizing the little black dress and sportswear. She was the first couturier to put her name on a signature perfume: Chanel No. 5 (created in 1921, it was an immediate sensation and today sells every 30 seconds around the world). After closing her shop with the outbreak of WWII, Chanel reopened it in 1954 and introduced her signature suit of collarless, bias-trimmed jacket with skirt. Elegance does not consist in putting on a new dress, she once stated. The fashion icon died on Jan 10, 1971, at Paris,France.

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