The overnight ratings for Episode 6 of Who Do You Think You Are? with Spike Lee are up over at MediaWeek:
NBC opened the evening with the season-finale of already renewed Who Do You Think You Are? (Viewers: #2, 5.21 million; A18-49: #2, 1.2/ 5 at 8 p.m.), which lost steam as the season progressed, followed by a two-hour edition of Dateline at 6.40 million viewers and a 1.4/ 5 among adults 18-49 from 9-11 p.m.
My take: last week’s ratings for Episode 6 with Susan Sarandon were 6.35 million viewers with a 1.3 rating/5 share among adults 18-49 at 8 p.m so this is a pretty big drop. The reasons why will need to be analyzed – could it be the new shows premiering on other stations in preparation for May sweeps? Could it be that viewers thought the episode would focus on African-American genealogy and not be applicable to them? (My take is this isn’t true: Episode 2 ratings with Emmitt Smitt were the highest with 7.15 million viewers).
I’ll have a recap of the ratings of the entire Who Do You Think You Are? series later this weekend.
© 2010, copyright Thomas MacEntee
Ratings for final episode of Who Do You Think You Are? available at GeneaBloggers http://su.pr/2Q8uhH #genealogy #WDYTYA
RT @geneabloggers: Ratings for final episode of Who Do You Think You Are? available at GeneaBloggers http://su.pr/2Q8uhH #genealogy #WDYTYA
Might I suggest that the ratings were down because Spike Lee is not very well liked? He is a polarizing person on political and social issues, unlike Emmitt Smith.
Ratings will vary in relation to the popularity of the celebrity.
RT @geneabloggers: Ratings for final episode of Who Do You Think You Are? available at GeneaBloggers http://su.pr/2Q8uhH #genealogy #WDYTYA
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RT @geneabloggers: Ratings for final episode of Who Do You Think You Are? available at GeneaBloggers http://su.pr/2Q8uhH #genealogy #WDYTYA
I didn’t like Spike Lee episode as much as the others.
Not that I don’t like him, I just didn’t think there was as much research. I think WDYTYA could have done some DNA testing on Spike Lee and this would have made it more interesting and gotten him further back in his research.
I did like where he walked the land in Georgia and took some clay soil for his kids.
I think WDYTYA could have showed more on finding out how his great grandfather got all the land in Georgia and who owns the land now and what happened to it.