Ratings For Who Do You Think You Are? Episode 7

Ratings for Who Do You Think You Are?

The overnight ratings for Episode 6 of Who Do You Think You Are? with Spike Lee are up over at MediaWeek:

NBC opened the evening with the season-finale of already renewed Who Do You Think You Are? (Viewers: #2, 5.21 million; A18-49: #2, 1.2/ 5 at 8 p.m.), which lost steam as the season progressed, followed by a two-hour edition of Dateline at 6.40 million viewers and a 1.4/ 5 among adults 18-49 from 9-11 p.m.

My take: last week’s ratings for Episode 6 with Susan Sarandon were 6.35 million viewers with a 1.3 rating/5 share among adults 18-49 at 8 p.m so this is a pretty big drop.  The reasons why will need to be analyzed – could it be the new shows premiering on other stations in preparation for May sweeps? Could it be that viewers thought the episode would focus on African-American genealogy and not be applicable to them? (My take is this isn’t true: Episode 2 ratings with Emmitt Smitt were the highest with 7.15 million viewers).

I’ll have a recap of the ratings of the entire Who Do You Think You Are? series later this weekend.

© 2010, copyright Thomas MacEntee

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About Thomas MacEntee

What happens when a “tech guy” with a love for history gets laid off during The Great Recession of 2008? You get Thomas MacEntee, a genealogy professional who’s also a blogger, educator, author, social media connector, online community builder and more. Thomas was laid off after a 25-year career in the information technology field, so he started his own genealogy-related business called High Definition Genealogy. He also created an online community of over 3,000 family history bloggers known as GeneaBloggers. His most recent endeavor, Hack Genealogy, is an attempt to “re-purpose today’s technology for tomorrow’s genealogy.” Thomas describes himself as a lifelong learner with a background in a multitude of topics who has finally figured out what he does best: teach, inspire, instigate, and serve as a curator and go-to-guy for concept nurturing and inspiration. Thomas is a big believer in success, and that we all succeed when we help each other find success.

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