“CBS was the most-watched network on this first Friday in March, while CBS and NBC tied for No. 1 among adults 18-49. But with fewer than 8 million viewers and just a 1.7 rating among adults 18-49 for the dominant network, Friday, no doubt, is in need of a complete overhaul.
In series-premiere news, NBC’s Who Do You Think You Are? finished second in the 8 p.m. hour with 6.85 million viewers and a 1.6 rating/6 share among adults 18-49. Had this been Monday through Thursday, I would have considered this a “loser,” but for low level Friday it could be worse. Let’s see what happens next week.”
So while it isn’t good, it isn’t bad – I think it is too early to tell right now. Of course, Friday night is one of the worst nights of the week for television. Let’s hope that if Who Do You Think You Are? is picked up for a second season that it is moved to Sunday. I think that is a better night for family programming like WDYTYA.
© 2010, copyright Thomas MacEntee