Rant: When a Business Doesn’t “Get” Marketing

Angry at Business Marketing?

Have you or your genealogy society recently been bombarded with e-mails from a “Bible and Book Repair” service? Have you been receiving e-mails despite not having an existing business relationship with this company? Have they still been sending you e-mails despite your requests to be removed from their list?

The Last Straw

Yes folks, this is a rant and here is what has set me off this time:  all of the above happened to me recently and today’s attempted posting of the following comment on the GeneaBloggers About page was the last straw:

I repair Bibles and other precious books.

I would like to be of service to your members and visitors.

Please contact me at:   ____________   if you have any questions or would like a single page poster for your bulletin board.

Thank you, _____________

Visit my website to see what can be done: ________________

As you can see above, I’ll be damned if I give this idiot any advertising so I’ve taken to using the blank lines.

So Why Does It Matter?

The reason I’ve gotten so hot and bothered over this (and I try very hard to let most things just roll off my back . . .) is because I’ve actually reached out to this person via email to advise him on sound e-mail marketing techniques. I’ve sent links and even described how to use MailChimp the way I’ve built up my recent GeneaBloggers E-News mailing list.

Most readers know that I am generous with my time and advice and I’ll pretty much answer any inquiry related to starting a business and marketing or “how did you do this?” etc. as long as a quick response from me will suffice.

So when someone like me who had to learn the ropes of starting a business from scratch and how to embrace effective marketing, actually advises someone on the best way to use e-mail marketing, and they continue their spammy and ineffective practices, and even worse want to spam your website . . . Well you get the picture.

Off the soap box.  For now.

©2012, copyright Thomas MacEntee

 

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About Thomas MacEntee

What happens when a “tech guy” with a love for history gets laid off during The Great Recession of 2008? You get Thomas MacEntee, a genealogy professional who’s also a blogger, educator, author, social media connector, online community builder and more. Thomas was laid off after a 25-year career in the information technology field, so he started his own genealogy-related business called High Definition Genealogy. He also created an online community of over 3,000 family history bloggers known as GeneaBloggers. His most recent endeavor, Hack Genealogy, is an attempt to “re-purpose today’s technology for tomorrow’s genealogy.” Thomas describes himself as a lifelong learner with a background in a multitude of topics who has finally figured out what he does best: teach, inspire, instigate, and serve as a curator and go-to-guy for concept nurturing and inspiration. Thomas is a big believer in success, and that we all succeed when we help each other find success.

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