How To Recover From Data Loss

Data Recovery

We all know we should back up our data. Thomas is even kind enough to remind us to do it every month — and he even provides resources for us! But many of you, like me, will not listen to his wise advice. It doesn’t matter how many horror stories I tell you about airport security, fires, break and enters, floods, or computer crashes. You won’t do it. So instead of verbally berating you for not backing up your data, this article will focus on what to do when (not if) your data is lost.

There are two basic ways you could lose your data, and your approach to recovering it will depend on which one happened to you. In the first scenario, your electronic data is lost, but possibly recoverable. You still have the original media that the data was stored on, but for whatever reason the data is unaccessible. The second scenario is that the storage media is unavailable or destroyed. We’re going to cover both situations.

Scenario One: Partial Recovery

Say you accidentally deleted your database. Your computer crashed or was infected by a virus. You removed your USB drive while the computer was still writing to it. For some unfathomable reason your file became corrupted. Your CD/DVD became scratched and the computer will no longer read it. You still have the media you used to store the information on, but now it’s scrambled, corrupted, or simply inaccessible.

The first thing you need to do is breathe a sigh of relief. This is going to be easier — although possibly more expensive — than you thought.

  • If you accidentally deleted the database, you’ll be pleased to know that the data is still on your hard drive…until you overwrite it with other data. It’s just not linked to the file name in your operating system. There are plenty of undelete/recovery utilities that you can find on the web. NTFS Undelete happens to be one of my favourites (I’m a Windows user). The main thing you should remember is to download and install the utility to a drive other than the one your database was on. Every time you write to that drive, you risk overwriting your data.
  • If the file is corrupted or still appears on the drive but can’t be opened, contact your genealogy software’s manufacturer. Some software companies have internal recovery tools and methods they can use to help extract whatever remains of your data.
  • If the CD is scratched, take it to a gaming store and ask if they can use a “game doctor” or similar device on it. CDs become unreadable when the protective coating on them is scratched; this scratch can be polished and repaired, often for a nominal fee — or even for free, depending on the store. This will not work if the scratch is too deep, but in most cases it does the trick. (When I worked in a computer game store people brought in their video games and CDs to be retouched all the time.)
  • If the media is malfunctioning — say, a virus got to your computer, your hard drive is giving you fan failure errors, or your USB stick is bent — there are companies that specialize in data recovery. These places are not cheap, but they may be your best option if you have years of data that would take a long time to re-enter. Expect to spend around a thousand dollars or more, and to have to wait for a month while they extract and rebuild your files for you.

After you have done the appropriate steps above, you will hopefully have recovered all of your data, although a partial success is more likely. You can then proceed to the steps listed below, under “Total Loss”.

Scenario Two: Total Loss

Maybe you lost the storage media entirely. You left your USB drive at a large public library, your laptop got stolen, your house caught on fire, or lightning completely fried your computer. Your first step is harder, though less expensive. The first thing you are going to do is go to the liquor store and buy yourself the alcoholic beverage of your choice, to help fortify you for the task ahead.

The next step is to rack your brains for any possible scraps of remaining data. Did you send anyone an attachment that contained part of your database? Did you upload portions of your GEDCOM to a website? Did you halfheartedly attempt a partial backup at some point? Crawl through the internet and any other computers you “touched” with your data and try to recover as much as possible. Old, partial data is better than no data.

After you’ve done that, the hard part begins. You are going to go through all your paper files and re-enter the data. Frankly, this process could take months or even years depending on how much data you have and the time you can spend on it. You may wish to hire someone to help you re-enter it. College students, administrative assistants, and data entry workers are all good bets for this task as they are accustomed to filing things in particular orders, dealing with peculiar formats, and being detail-oriented. Mention your woes to your friends and colleagues and see if they or anyone they know would be willing to help re-enter data in exchange for remuneration, either monetary or otherwise. (Maybe you are an excellent cook, or your editing skills are famous.)

Once you have either found someone to help or decided to go it alone, you need to sit down with your physical files and start re-entering everything you still have. I recommend starting with the root person on the tree (you know, person #1 on that nice ahnentafel pedigree chart) and working your way up, generation by generation. As you go through each person, make a note of resources you know you consulted but can’t find in your physical files. That way you remember to go retrieve the 1916 census or grandpa’s probate file at a later time. Reconstruct the family tree generation by generation.

There are some bright spots in this amidst all this work. First, you may not have examined some of these files in years. Your genealogical skill and personal knowledge of the family will no doubt have increased, and you may make a connection or find information you didn’t realize before. Second, re-entering your data gives you a chance to cite it accurately. Many of us start citations halfway through our career, so starting from scratch is a great chance to fix those missing sources. And last, you have an excellent opportunity to do things “properly” this time around. The end of each re-entry session is a perfect breaking point to scan or photograph all documents you consulted and, for goodness’ sake, BACK UP YOUR DATA!

Conclusion

It’s been 6 months since I lost all my electronic data, including all my digital sources. Slowly but surely I’ve been piecing it back together. I’d say it’s about 65-70% done now. I sure know that 65-70% of the data a lot more closely than I did before I had to start over, though. And I know roughly what resources I consulted that I’m now missing, so when I get around to re-viewing them it won’t take much time. I am lucky because I lost my data fairly early on. I shudder to think about what would happen if my parents lost their decades of work. In fact, if you have a story about recovery from data loss, I would love to commiserate with you in the comments. Let’s just remember to click “Yes” when the genealogy program wants us to make an automatic backup the next time we close it…

About the Author: Katrina McQuarrie is a Gen Y genealogist who believes in making family history more accessible to non-nerds and young people. She runs a genealogy blog of her own called Kick-Ass Genealogy.

© 2010, copyright Katrina McQuarrie

10 Ways To Get More Readers For Your Genealogy Blog (Part 2)

10 Ways To Increase Readers To Your Genealogy Blog

This the second part of a series on 10 Ways to Get More Readers for Your Genealogy Blog. The first part covered planning and designing your site. This part covers how to make people aware of your site and get them to visit it.

#6: Hand-Delivered Content

You want to provide a way for your lazy readers to keep up to date on the site. For most blogs this means getting an RSS feed, and possibly sending out automated emails whenever you post. A quick Twitter and/or Facebook update is a good idea too, although tweaking your tweets and status updates is a more in-depth topic that I won’t cover here. (Googling “social media marketing” will provide more information than you could possibly use, if you’re interested.)

Basically, assume your reader wants to follow your site but doesn’t have the time to check back every however many days. Give them an easy way to remember you exist and read your new stuff in the format they like.

Action Steps

  1. How to Write Tweets that Get Clicks and How to Build Your Facebook Profile and Drive Traffic to Your Blog are good guides for the two largest social media sites. Feedburner has an awesome set of help files to help you get started with it.
  2. Go to Feedburner and get your feed burnt!

#7: Spread the Word

Tell everyone you know that you have or are redoing your blog: your family, your friends, your co-workers, your hairdresser, your mechanic. You interact with a very large network of people daily; make use of it. Many of them, even if they aren’t passionate about genealogy, will at least look at the site and tell you what they thought.

Stick your blog’s URL in your signature file for posting on mailing lists and message boards, and in your profile on LinkedIn or Facebook or GenealogyWise. Put it in your business cards, invoices, and bios for speaking engagements. Make sure that everyone knows you have a website.

Action Steps

  1. Not much to do except go out and do it!

#8: Search Engine Optimization

No longer the sole purview of slimy internet marketers peddling over-priced e-books, SEO is important because you want people to be able to find your website when they go to Google. To do that, you have to understand how search engines rank your site and the pages within it:

  • URLs. If hosting on a service like Blogspot, choose your username wisely, as it will show up in every URL. If hosting on your own, choose your domain name wisely. Also, pay attention to how your individual posts’ URLs look. This will let Google and other search engines index your pages better.
  • Page titles. You will have varying levels of customizability based on your blogging platform and hosting. You might have to learn a bit of CSS and HTML but it’s pretty straightforward and very rewarding. Remember that Google cuts off anything after the 65-70 character mark, so make sure they’re succinct.
  • Headers. Anything written using an <h1>, <h2>, or <h3> tag is prioritized in that order. This is why your headings and post titles should be descriptive, instead of cutesy.
  • Keyword density. Don’t be stupid with this and try to stuff your page full of keywords. It looks forced and silly. If you have a moderate command of the language your page is written in, you don’t have to worry abut keyword density.
  • Backlinks. Authoritative sites linking back to you really helps with this, but don’t be tempted by offers of link exchanges. Search engines are smart enough to recognize these and they will invariably hurt your ranking. For a better way to get others to link to you, see “Community involvement”, below.

Action Steps

  1. Learn about SEO at Google.
  2. Determine which keywords are important to your site: “Manitoba genealogy”? “DAR application”? “Organizing genealogy files”? “John Queazer family tree”?
  3. Look at your URLs, page titles, and headers to ensure they reflect your focus. If using WordPress, Yoast’s Definitive Guide to Higher Rankings is a must-read. Blogspot bloggers will want to go through this checklist made specifically for them.

#9: Community Involvement

This is also known as “networking for people who hate the term networking”. It consists largely of commenting and guest posting on other blogs; participating in blog carnivals, mailing lists, and forums; signing up for genealogy-related websites; and contributing useful, unique, or interesting content that makes people want to click on your name and find out more about you. Don’t try to consciously self-promote or spam people. Restrict yourself to saying quality things on the web and people will come to you.

Guest posting in particular is an excellent opportunity, not to be underestimated. Some of you will find it ironic that I’m guest-posting about guest-posting, but there you have it. By guest-posting on other blogs, or having others guest-post on yours, you are “cross-pollinating” your reader list.

Action Steps

  1. Visit Ramit Sethi’s guidelines for guest posters on his blog. Although he targets a different market (personal finance), his tips hold true for you.
  2. This week, scour the genealogy-related web and leave at least one quality comment on another blog, or one good post on a message board or mailing list.
  3. Offer to write a guest post for one blog you follow.

Special note: If you would like a step by step guide to guest-posting and are okay with paying for the information, I highly recommend Guest Post Secrets by Erica Douglass. It’s a very affordable product (twenty-seven bucks) that takes you through the process step-by-step, complete with email templates to use. Please don’t think this product is the only way to go; there are tons of other great, free resources for guest posting (just Google “how to guest post”). I only mention it because it has been so helpful in my own blogging journey.

#10: Social Media

Facebook, Twitter, and GenealogyWise are common places for genealogists to hang out together virtually. You would be wise to go to these sites and create an account and interact with people. If you fear that you don’t have the time to keep up, there are a number of tools to help you manage the often voluminous output of these sites. Twitter streams can be syndicated as RSS feeds, and you can tweak your Facebook email notifications too. If you really don’t have time for it, though, your best bet is to create a dummy account and say something on your profile to the effect of “I don’t participate in [social web app]; the best way to contact me is through [preferred media].”

Each of these sites also has their own rules and cultural norms. You need to learn these, otherwise you risk alienating the very people you want to attract. Googling “[social media site] etiquette” usually gets you what you need to know. GeneaBloggers also has an extensive Twitter Cheat Sheet you should look at.

Action Steps

  1. Read The Ultimate Social Media Etiquette Handbook.
  2. Create an account on one social media site of your choice. Link your profile to your website and, if desired, redirect people to a better form of communication. If you will actually use the site, spend one hour getting it set up.

Conclusion

I hope the second half of this series gave you some ideas to increase your traffic. Despite the length of these two posts, we have still barely scratched the surface. There are a number of specialized resources that I just didn’t have the space to include, and a number of topics that, due to space restrictions, were glossed over entirely. Below are four more free resources to help you:

  • 279 Days to Overnight Success by Chris Guillebeau. Chris was the first person who showed me that being a digital entrepreneur was possible and viable. Plus he does other cool things, like aim to visit every single country in the world by the time he’s 35.
  • Blog Success Manifesto by Erica Douglass. Erica is great at breaking things down into easy-to-follow, step-by-step instructions. This guide is simultaneously one of the most comprehensive and most concrete I’ve encountered. It is stuck behind a “give me your email address” form, but you can always use a throwaway. (Though I stayed signed up afterwards, because Erica rocks my socks!)
  • Ramped Blogging by Robb Sutton is specifically aimed at people who want to make money from their blogging, but it’s still got lots of useful tips, because you can’t make money off a website if no one visits it. Robb wins points for doing automatic follow-up on the material in the book once per week for 7 weeks. This is useful if you’re like me and tend to forget about all the projects you’re in the midst of doing! (Also behind a “give me your email” form.)
  • Free Marketing Courses from Naomi Dunford. Choose the most appropriate one for you and go to town. This covers marketing yourself online, with a slant towards making money, but again, there’s no reason you can’t take the tips and apply them just to get greater exposure. (As above, stuck behind an email form an sent out at a rate of one per day for 7 days.)

About the Author: Katrina McQuarrie is a Gen Y genealogist who believes in making family history more accessible to non-nerds and young people. She runs a genealogy blog of her own called Kick-Ass Genealogy.

© 2010, copyright Katrina McQuarrie

10 Ways To Get More Readers For Your Genealogy Blog (Part 1)

10 Ways To Increase Readers To Your Genealogy Blog

If you have a genealogy blog, you’d probably like to increase your traffic and gain repeat readers. This article will provide key points you need to work through, along with free resources and specific action steps. The article is split into two parts, which are posted separately. This post contains the first part, which is about setting your blog up properly to attract and retain readers. The second post is about ways to let people know your blog exists. Both of these approaches are crucial if you want to drive traffic. People must find out that you exist but, once they find you, they must want to stick around.

#1: Define Your Purpose

Your blog’s purpose impacts the content you put up, the kind of layout you use, the tone you write with, and basically every aspect of your site. You need to know your site’s purpose, because you also need to make this purpose painfully obvious to a visitor within 30 seconds of arriving at your blog.

Your blog’s primary goal needs to be defined in one sentence. If you can’t describe it that succinctly, sit down and consider all the different things you currently want your website to be. Get a friend or family member to look at your site and tell you what they think it’s about.

Visitors to Kick-Ass Genealogy know immediately that the site focuses on improving your genealogy skills beyond the standard beginner tips that flood the internet. That is my blog’s raison d’etre. I quickly realized that putting up posts about my personal family history did not fit the site’s purpose — not unless I used them as examples in my how-to articles.

Action Steps

  1. Read Design Pepper’s blog post on how to find your website’s purpose.
  2. Sit down and write your blog’s primary purpose in one sentence. Consider:
    • Are you writing about your personal family history to let your relatives know about it?
    • Are you trying to connect with other researchers?
    • Is the blog an exercise to improve your writing and/or genealogy skills?
    • Or do you want to drive people to your business?

#2: Create Good Content

Quality content is the most effective thing you can do to bring readers to your site: provide material that is useful, unique, inspiring, or entertaining, and your site will spread by word of mouth if nothing else. If you think quality content means “excellent writing” in your high school English teacher’s sense, don’t run for the hills just yet. “Good” writing is that which gets across the right message to the right people.

Think back to the purpose of your website and, using one or two verbs, figure out what your writing is supposed to do. Explain, inspire, amuse, shock, instruct, compel, what? Figure out what your writing’s trying to evoke in your readers, and you will figure out your voice.

Make sure your main content relates to the purpose of your blog. If you are a researcher-for-hire, post highlights of some of your methodology or more unusual cases that you have solved. If you are writing for your family, post engrossing stories about your ancestors. Remember that some of your blog posts will be referred to repeatedly by new and returning visitors, so strive to make them as independent of current events, times, or locations as possible.

Action Steps

  1. Read Killer Flagship Content from Chris Garrett. (This is hidden behind a “subscribe-to-my-email-list” form, but you can use a throwaway email, then unsubscribe immediately afterward if you like.)
  2. Figure out the 2 or 3 verb(s) that best describe your writing’s purpose or intended outcome.
  3. If your blog is brand new, write down 5 blog post ideas that you feel would qualify as evergreen content. If you have an existing blog, go back over your entries and see if there is any quality content that can be pointed to more prominently. If there is nothing you feel qualifies as flagship content, see if you have any articles that can be touched up or added to to turn them into that. If not, pretend your blog is brand new and write down 5 post ideas that will act as pillars.

#3: Site Design

You need to choose your site’s colour scheme, layout, and multimedia integration. Depending on what kind of blog service you use, you will have different levels of customization available to you. Make your blog aesthetically pleasing, easy to use, and logically organized. Make sure that it looks consistent across various computer configurations.

Cover the simple things: does your text contrast with your background? Can you read the site for half an hour without your eyes watering from strain? Can you tell your links apart from your text? (The default theme for KAG had this issue.) Have you kept Flash and embedded media to a minimum, and provided a way to turn off any audio on your page? How does your site load on dial-up connections or slower computers running older browsers? A simpler site design is a boon as there are fewer complicated page placements and nested code lines to mess up.

Action Steps

  1. Visit Webpages that Suck and learn what not to do.
  2. Think of three or four sites you really like for their layout or design, and write down what, specifically, you like about them. It could be the colours, the effect of scrolling text across a static background image, the way links are formatted, anything. Go into your browser’s View menu and click “Show Page Source” to try to figure out how they did it.
  3. Once you have this list of design elements, look for ways to implement it in your own site. This might entail grabbing a free WordPress theme, learning CSS/HTML, googling “[blog service] customization”, or even paying a web designer to make the changes you want.

#4: Navigation

Make sure your navigation is simple and prominently located. I prefer to have a tob navbar, but if your pages are shorter you may find it useful at the bottom too. Make sure your navigation is easy to understand. I also have a side navbar on the right, which clearly holds some different material than the top bar. You may prefer yours on the left if you are concerned about what space on your website is “above the fold”.

When someone lands on your page, everything they can see without scrolling down or to the right is above the fold. This area can vary drastically depending on what browser, monitor size, and screen resolution your viewers are using. People will form their first impressions of your site based on what they see above the fold, so make sure it portrays the message you’re trying to get across.

When I visit KAG on my netbook, the following are above the fold: the site’s title and tagline, the navbar, RSS button, search box, About Me, half of the Topics, and the first few hundred words of the latest post plus image. This lets people see instantly what the site is about and how to navigate around it. Make sure that what you really prioritize or value on your site is above the fold! If your site is about your family history, I strongly recommend you put the surnames and locations you’re researching in this zone.

Action Steps

  1. Visit Google’s Browser Size Tool to see how drastically different the same website can look in various browsers.
  2. Get a friend to go to your blog’s homepage and ask them to find certain information in 15 seconds or less. Good questions include:
    • Where do you subscribe to my RSS feed?
    • What’s my email address?
    • How long have I been doing genealogy? OR What are my credentials?
    • What surnames am I researching?
    • What rates do I charge?

#5: Get a Trusted Review

You can actually pay people to review your site, but I’m too much of a stingy student to do that just yet. Instead, ask someone whose opinion you value for their honest thoughts. This is just like having someone proofread your paper in college. As creators we get too close to our babies and lose the ability to determine where the wording is ambiguous, the navigation is confusing, or the layout is broken. Let your reviewers provide constructive feedback. (One of the best reviewers for KAG is my mother. She has a good eye for graphic design, layout, and messaging. The site would be a lot worse without her input!)

Action Steps

  1. There’s no reading for this step. Go grab a friend, family member, or colleague and have them point out the strengths and weaknesses of your site, and what they would change. If you feel the site merits it, hire a consultant to do a professional site review instead.

Conclusion

Well, that’s it for part one of the series. By now you should have a good grasp of the basics of site planning, design, and content creation. The next post will tell you how to get the word out about your blog so that people can visit!

About the Author: Katrina McQuarrie is a Gen Y genealogist who believes in making family history more accessible to non-nerds and young people. She runs a genealogy blog of her own called Kick-Ass Genealogy.

© 2010, copyright Katrina McQuarrie